Summers in India definitely call for a wardrobe change. It’s time for my favorite cottons to be back. I attend a lot of flea markets and I love them because you get to understand so many fabrics, different colors, patterned fashion. One such flea market got me exposed to organic cotton clothing. Soon I came across an article in IBB (https://bit.ly/2Kq6jcq) which quoted, the best places to buy organic cotton tees in Pune. Top of the chart was Pune’s very own homegrown brand “Outliers clothing Co.”.
In collaboration with Outliers, a brand as young as their two lifestyles and fashion enthusiast founders, I love the fact that these two have got the sustainable and ethical clothing game right. From simple but smart Polo’s that one can wear to Business Meetings or play Golf to smart pocket print tees for casual hangouts, the collection is pretty neat.
With no artificial or chemical dye, the fabric is very breathable, extremely soft on the skin and extremely easy to wash. Outliers are yet to launch a full-fledged women’s collection, but I am a strong believer in fabric and prints that are feel-good and high on the comfort quotient.
From African kente and Aztecs, solid slub tees in off-beat colors to watermelon chill designs and graphic illustrations one could easily get confused deciding their favorite.The brand also got itself GOTS certified, which in layman term, is an ecological label for textile brands.
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